• The lost opportunity of strategy

    In order to really try to understand the functional area of strategy we run a online survey targeted towards business executives. Based on the responses on this survey we can draw some conclusions on the executives own perspective on strategy; which we believe is really interesting and provide good insights. We have previously published a...

  • Companies missing the business model opportunity

    In earlier articles we have described the basic fundamentals of a business strategy. The absolute minimum, we said, is that the strategy contains description of, and gives clarity on, four different dimensions. First of all the strategy should give clarity on the offerings, hence what is the company actually bringing to the market. The...

  • Insight on Strategy: Strategy realization

    The result of a well-articulated strategy should be visible in your company’s balance sheet and/or income statement. A strategy that does not result in concrete business results is useless. This philosophy is what we are referring to when we talk about value through strategy – concrete value delivered through a clearly articulated strategy. However, in...

  • Insight on Strategy: Business Planning

    Business planning is a core activity for any professionally run business. If handled well, it should result in a comprehensive business plan that enables the company to operate both efficiently and effectively. However, it is important to realize how the business plan in any company should relate to the overarching strategy. In this Insight...

  • Competitor benchmarks and customer research

    Here at 2by2 we are often asked whether we can help perform a competitor benchmark and/or customer research. The competitor benchmarks are usually requested when executives want a better understanding of whether there is any white space in the market; that is, whether there are segments in the market with a less competitive situation....

  • Energy-light economic growth – a call for action

    Carbon dioxide (CO2) emissions have been the subject of discussions for many years. Specifically, CO2 emissions are believed to have a significant negative impact on the environment we all share. In order to reduce the negative impact of the environment, a great deal of focus has been placed on energy sourcing; that is, the...

  • A tribute to the business rebels

    We have all heard of them, and some of us have even met one, but nobody really knows how to deal with them. Business rebels are present in most corporations today, yet few companies manage to leverage their full potential. At 2by2, we believe that business rebels can play an instrumental role in your...

  • Insight on Strategy: The Strategy development team

    Strategy is one of the most ambiguous terms in business today. At 2by2, we believe that strategy is one of the most important and powerful business concepts that you can leverage in order to secure continued profitable growth for your company. One of the key challenges with strategy is to think through the right...

  • 2by2 strategy survey 2012

    In order to even better understand how companies perceive strategy, 2by2 has launched a strategy survey that focuses specifically on trying to assess key aspects of the functional area of strategy. The 2by2 strategy survey report for 2012 has just been issued and is shared with all executives that have contributed with their perspectives...

  • Some countries clearly sub-scaled when it comes to R&D

    It is commonly known that research and development (R&D) is of outmost important for many companies in several different industries, such as high-tech, telecom, healthcare etc. For companies in such industries the ability to excel in R&D may have a direct impact on the company’s competitive position in the market and consequently also have...

  • Options for growth: The growth matrix

    Many companies strive hard to grow their top-line; it is an aspiration that is commonly shared cross the business community – with little exception. Key question is of course how that is effectively done. 2by2 is frequently engaged as an advisor to companies that have the aspiration to achieve top-line growth. Throughout all of these...

  • Insight on Strategy: The strategy development process

    Many people believe that one of the key challenges with strategy is actually figuring out the right way to develop it. The approach and process that you choose will more than likely have an impact on the end result. Consequently, at 2by2 we pay close attention not only to the end result, but also...

  • Insight on strategy: One word - many definitions

    Definition of strategy is ambiguous; ask ten people to independently define strategy and you will more than likely get ten different answers. Some of the answers you might get: Strategy is … “making choices”, “a series of actions”, “determining your goals”, “pointing the direction” etc. The vague definition of business strategy and the multitude...

  • Capturing opportunities of an aging population

    Is your strategy set to capture opportunities of an aging population? We are getting older, and I don’t just mean me and you. The entire population is getting older and demographics of the population is changing. The important question to reflect on is whether your strategy considers this change. Is an aging population threatening your...

  • Insight on strategy: Strategy pitfalls

    Strategy is often at the top of the agenda of CEOs and board members across the business community. Strategy is often seen as a lever to improve the competitiveness of the company and, ultimately, the return of shareholders’ investments in the enterprise. However, based on our experiences, despite attention from the board, the CEO...

  • Insight on strategy: The good strategy

    In today’s competitive business environment, having a well thought out strategy is instrumental for surviving and for achieving profitable growth. Realizing a strategy can sometimes be challenging and is likely to require the full attention of a company’s executive management over a long period of time. However, our experience tells us that even developing...

  • Insight on strategy: The strategy context

    Strategy does not exist in isolation, nor can it be developed or realized in isolation. In order to successfully leverage strategy as a mean for driving profitable growth, it is important to understand the context in which strategy must exist. Based on our experience, the context of strategy also creates confusion with regard to...

  • Insight on strategy: Competitive advantage

    When formulating a strategy, one of the most important choices is to do with competitive advantage. Essentially, this is about clearly articulating why you will be better than your competition; in other words, why consumers will buy your products and services rather than those of your competitor. Seven generic sources of competitive advantage are worth...

  • Insight on strategy: A definition

    Strategy is about choice Ultimately, strategy is about choice. It is about choosing the company you want to be by choosing which market you want to play in and choosing how to compete in that market. A company that formulates its strategy effectively can reap great benefits, since a good strategy is sure to deliver...

  • 7 arguments for why chess is a poor metaphor for strategy

    For some reason, as soon as somebody is talking about strategy or just anything even remotely related to strategy, the game of chess is used as a metaphor. Players who want to win a game of chess clearly need to think hard; perhaps this fact has driven the adaptation of chess as a metaphor...

  • Why chess is a poor metaphor for strategy #7

    In the game of chess the players can easily survey the whole playing field; the chess board with its fixed number of 64 squares and with a mix of white and black pieces offers great transparency to anybody playing the game or to those only observing the game. In business the playing field is...

  • Facebook needs to grow earnings from $0.18 to $1.40 per user

    In many ways, the Facebook phenomenon is best explained as a movement. The fact that the social network has been able to attract 500 million users since its founding in February 2004 is astounding. Facebook’s ability to connect and reconnect people is unquestionable; its ability to generate sound profits, however, might be worth further...

  • Why chess is a poor metaphor for strategy #6

    The game of chess always starts with a fixed set of resources where both players are given 16 pieces: one king, one queen, two rooks, two knights, two bishops, and eight pawns. Resources typically decrease as the game goes on and only way to increase resources is through pawn promotions. In business resources can...

  • Why chess is a poor metaphor for strategy #5

    When playing chess, every new game starts from scratch. In business industries evolve constantly over time and few have had the opportunity to been in the industry from the beginning. __ The game of chess if one of the most common metaphors for strategy, at 2by2 we believe that chess is a pretty poor metaphor for...

  • Why chess is a poor metaphor for strategy #4

    The game of chess has very strict rules, e.g. for how you are allowed to move the pieces around on the board. In business there are no firm rules of the game; only few legal limitations that you might need to consider when making your move. __ The game of chess if one of the most...

  • Why chess is a poor metaphor for strategy #3

    The chess board is strictly defined and limited to eight columns and eight rows, in total 64 squares. In business the playing field is loosely defined and pretty much without limitations, every player defines the squares on their own. __ The game of chess if one of the most common metaphors for strategy, at 2by2 we...

  • Why chess is a poor metaphor for strategy #2

    Apart from yourself there are no other stakeholders to consider in chess; in business you need to consider many other stakeholders: shareholders, customers, employees … __ The game of chess if one of the most common metaphors for strategy, at 2by2 we believe that chess is a pretty poor metaphor for strategy – as we would...

  • Why chess is a poor metaphor for strategy #1

    Number of players in chess is limited to 2, number of players in business is unlimited __ The game of chess if one of the most common metaphors for strategy, at 2by2 we believe that chess is a pretty poor metaphor for strategy - as we would like to define strategy. In a series of posts,...