To help companies achieve sustainable and profitable growth beyond current trajectory by engaging with executive management in supporting and facilitating strategy definition and realization.
At 2by2 we believe a mission needs to be more than just words, the words needs to have a tangible meaning. This is what the words in our mission means to us:
… sustainable and profitable growth …
Growth is what we aim to achieve through a strategy, but not at any cost, it needs to be profitable. While very few things are sustainable over a long period of time in today’s economy at 2by2 we believe that a solid strategy needs to have some viability over time.
… beyond current trajectory …
A lot of companies have a tendency to evolve slowly on the same trajectory, at 2by2 we believe that a good strategy should enable any company to evolve and grow beyond the current trajectory and possibly also outgrow competition in the industry.
… engaging …
2by2 is committed to engage fully with our clients on strategy assignments, we are a true believer in the power of strategy and are consequently willing to engage with risk-reward sharing models.
… executive management …
At 2by2 we believe it is important that we have an opportunity to work close with executive management; the individuals that need to “live” the strategy and advocate it cross the company.
… supporting and facilitating …
2by2 is cautious about choosing the right approach for how to engage with our clients, an approach that should enable both definition and realization of a strategy. We limit our role to the facilitator and the supporter; executive management team of the client will need to remain fully engaged throughout the process.
… strategy definition and realization.
Just defining a strategy is not enough, no matter how good it is. Real and tangible bottom-line results come when strategy is put into practice, when the strategy is realized.