Jonas Tulldahl joining Talarforum
Jonas Tulldahl has recently been engaged as one of the speakers of Talarforum. Mr Tulldahl adds to the existing network of speakers at Talarforum specifically with his presentations around Strategy, Competitive advantage and Business Planning. About Talarforum Talarforum represents leading speakers covering ...
Christmas Greetings
2by2 wishes you all a Merry Christmas and a Happy New Year. This year we have decided to make a donation to the Swedish Cancer Society!
Insight on strategy: A definition
Strategy is about choice Ultimately, strategy is about choice. It is about choosing the company you want to be by choosing which market you want to play in and choosing how to ...
7 arguments for why chess is a poor metaphor for strategy
For some reason, as soon as somebody is talking about strategy or just anything even remotely related to strategy, the game of chess is used as a metaphor. Players who want to win a game of chess clearly need to ...
Why chess is a poor metaphor for strategy #7
In the game of chess the players can easily survey the whole playing field; the chess board with its fixed number of 64 squares and with a mix of white and black pieces offers great transparency to anybody playing the ...
Facebook needs to grow earnings from $0.18 to $1.40 per user
In many ways, the Facebook phenomenon is best explained as a movement. The fact that the social network has been able to attract 500 million users since its founding in February ...
Why chess is a poor metaphor for strategy #6
The game of chess always starts with a fixed set of resources where both players are given 16 pieces: one king, one queen, two rooks, two knights, two bishops, and eight pawns. Resources typically decrease as the game goes on ...
Why chess is a poor metaphor for strategy #5
When playing chess, every new game starts from scratch. In business industries evolve constantly over time and few have had the opportunity to been in the industry from the beginning. __ The game of chess if one of the most common metaphors ...
Introducing ”Insights”
Today 2by2 is introducing a new concept called “Insights”. Insights will be published on a regular basis with the overarching objective of sharing condensed views on topics relevant to the functional area of strategy. Fundamentally, the Insights should allow its ...