A tribute to the business rebels
We have all heard of them, and some of us have even met one, but nobody really knows how to deal with them. Business rebels are present in most corporations today, yet few companies manage to leverage their full potential. ...
Insight on Strategy: The Strategy development team
Strategy is one of the most ambiguous terms in business today. At 2by2, we believe that strategy is one of the most important and powerful business concepts that you can leverage in order to secure continued profitable growth for your ...
Sign up for our Insights on strategy
2by2 publish insights on strategy on a regular basis. Through the Insights on strategy publication, we attempt to share perspective relevant to the functional area of strategy, be it perspectives on how to develop strategy in the best way or ...
Season’s Greetings
While the common tradition is to send Season's Greetings with a nice looking postcard we have decided to do something slightly different at 2by2. Instead of sending you a postcard we have decided to donate money to a very special ...
2by2 strategy survey 2012
In order to even better understand how companies perceive strategy, 2by2 has launched a strategy survey that focuses specifically on trying to assess key aspects of the functional area of strategy. The 2by2 strategy survey report ...
The 2by2-team is growing
Filip Lesniewski is joining the 2by2-team as of October. Filip most recently comes from Hennes & Mauritz, the Swedish multi-national retail-clothing company, where he has been based both in London and in Stockholm. Filip will join as a consultant and will ...
Some countries clearly sub-scaled when it comes to R&D
It is commonly known that research and development (R&D) is of outmost important for many companies in several different industries, such as high-tech, telecom, healthcare etc. For companies in such industries the ability to excel in R&D may have a ...
Options for growth: The growth matrix
Many companies strive hard to grow their top-line; it is an aspiration that is commonly shared cross the business community – with little exception. Key question is of course how that is effectively done. 2by2 is frequently engaged as an advisor ...
Announcing bumblewing
2by2 is engaged in an exiting project called bumblewing. bumblewing offers the marketer a unique way to use social media and drive buzz. With unmatched reach, live data streams and powerful analytic capabilities, bumblewing will change the way ...
2by2 in social media
2by2 follows the evolution of social media closely. Social media can be an extremely powerful tool that has the potential to substantially boost your success, if correctly leveraged. But it is also a tool that quickly can destroy your brand if ...