Insights

We have all heard of them, and some of us have even met one, but nobody really knows how to deal with them. Business rebels are present in most corporations today, yet few companies manage to leverage their full potential. ...

Strategy is one of the most ambiguous terms in business today. At 2by2, we believe that strategy is one of the most important and powerful business concepts that you can leverage in order to secure continued profitable growth for your ...

In order to even better understand how companies perceive strategy, 2by2 has launched a strategy survey that focuses specifically on trying to assess key aspects of the functional area of strategy. The 2by2 strategy survey report ...

It is commonly known that research and development (R&D) is of outmost important for many companies in several different industries, such as high-tech, telecom, healthcare etc. For companies in such industries the ability to excel in R&D may have a ...

Many companies strive hard to grow their top-line; it is an aspiration that is commonly shared cross the business community – with little exception. Key question is of course how that is effectively done. 2by2 is frequently engaged as an advisor ...

Many people believe that one of the key challenges with strategy is actually figuring out the right way to develop it. The approach and process that you choose will more than likely have an impact on the end result. Consequently, ...

Definition of strategy is ambiguous; ask ten people to independently define strategy and you will more than likely get ten different answers. Some of the answers you might get: Strategy is … “making choices”, “a series of actions”, “determining your ...

Is your strategy set to capture opportunities of an aging population? We are getting older, and I don’t just mean me and you. The entire population is getting older and demographics of the population is changing. The important question to reflect ...