Strategy is one of the most overused words in the corporate world; yet it is probably the most important aspect of gaining success in business. The essence of strategy is to define how to compete in the market - it is the strategy that articulates your uniqueness compared to competition.

In reality your strategy will determine your ability to grow your revenue and your profits; it is as simple as that. A strategy that brings you uniqueness but not bottom-line results is worthless.

2by2 will help you define a strategy that gives you both a unique competitive position in the market as well as improved results on the bottom-line.