INSIGHT ON STRATEGY
Insights are brief articles published by 2by2 specifically with the purpose of freely sharing perspectives regarding the functional area of strategy and / or to fuel discussion on topics with relevance to the business community.
Insight on strategy: Strategy pitfalls
Strategy is often at the top of the agenda of CEOs and board members across the business community. Strategy is often seen as a lever to improve the competitiveness of the company and, ultimately, the
Insight on strategy: The good strategy
In today’s competitive business environment, having a well thought out strategy is instrumental for surviving and for achieving profitable growth. Realizing a strategy can sometimes be challenging and is likely to require the full attention
Insight on strategy: The strategy context
Strategy does not exist in isolation, nor can it be developed or realized in isolation. In order to successfully leverage strategy as a mean for driving profitable growth, it is important to understand the context
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