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Insights are brief articles published by 2by2 specifically with the purpose of freely sharing perspectives regarding the functional area of strategy and / or to fuel discussion on topics with relevance to the business community.

The history of strategy

Strategy is not a new phenomenon; it has been around for some time and will likely remain a key concern for business executives as long as competitive markets exist. In this Insight on Strategy, we


2by2 is a management consulting company with specific focus on providing advisory services within the functional area of business strategy. ”Value through strategy” is our mantra and our promise.