The dynamics of pricing is extremely important to understand, before you start raising or lowering the price of your product or service. Pricing is a powerful tool, perhaps the most powerful tool that will have direct impact on you position in the market, the demand of your product or service and not at least your
Posted tweet today about the actual distribution of GDP (current prices) in Europe. Germany, France and UK accounts for close to 50% of the total GDP in Europe. https://twitter.com/2by2AB/statuses/445459680395939841 Below also the original graph which gives you an opportunity to also check out the historical distribution of GDP in Europe. Source: Eurostat, Millions of Euro
Many companies strive hard to grow their top-line; it is an aspiration that is commonly shared cross the business community – with little exception. Key question is of course how that is effectively done. 2by2 is frequently engaged as an advisor to companies that have the aspiration to achieve top-line growth. Throughout all of these
