Many people believe that one of the key challenges with strategy is actually figuring out the right way to develop it. The approach and process that you choose will more than likely have an impact on the end result. Consequently, at 2by2 we pay close attention not only to the end result, but also the

Definition of strategy is ambiguous; ask ten people to independently define strategy and you will more than likely get ten different answers. Some of the answers you might get: Strategy is … “making choices”, “a series of actions”, “determining your goals”, “pointing the direction” etc. The vague definition of business strategy and the multitude of

Is your strategy set to capture opportunities of an aging population? We are getting older, and I don’t just mean me and you. The entire population is getting older and demographics of the population is changing. The important question to reflect on is whether your strategy considers this change. Is an aging population threatening your

Strategy is often at the top of the agenda of CEOs and board members across the business community. Strategy is often seen as a lever to improve the competitiveness of the company and, ultimately, the return of shareholders’ investments in the enterprise. However, based on our experiences, despite attention from the board, the CEO and

In today’s competitive business environment, having a well thought out strategy is instrumental for surviving and for achieving profitable growth. Realizing a strategy can sometimes be challenging and is likely to require the full attention of a company’s executive management over a long period of time. However, our experience tells us that even developing a

Strategy does not exist in isolation, nor can it be developed or realized in isolation. In order to successfully leverage strategy as a mean for driving profitable growth, it is important to understand the context in which strategy must exist. Based on our experience, the context of strategy also creates confusion with regard to the

When formulating a strategy, one of the most important choices is to do with competitive advantage. Essentially, this is about clearly articulating why you will be better than your competition; in other words, why consumers will buy your products and services rather than those of your competitor. Seven generic sources of competitive advantage are worth

Strategy is about choice Ultimately, strategy is about choice. It is about choosing the company you want to be by choosing which market you want to play in and choosing how to compete in that market. A company that formulates its strategy effectively can reap great benefits, since a good strategy is sure to deliver

For some reason, as soon as somebody is talking about strategy or just anything even remotely related to strategy, the game of chess is used as a metaphor. Players who want to win a game of chess clearly need to think hard; perhaps this fact has driven the adaptation of chess as a metaphor for