In order to really try to understand the functional area of strategy we run a online survey targeted towards business executives. Based on the responses on this survey we can draw some conclusions on the executives own perspective on strategy; which we believe is really interesting and provide good insights. We have previously published a
In earlier articles we have described the basic fundamentals of a business strategy. The absolute minimum, we said, is that the strategy contains description of, and gives clarity on, four different dimensions. First of all the strategy should give clarity on the offerings, hence what is the company actually bringing to the market. The second
The result of a well-articulated strategy should be visible in your company’s balance sheet and/or income statement. A strategy that does not result in concrete business results is useless. This philosophy is what we are referring to when we talk about value through strategy – concrete value delivered through a clearly articulated strategy. However, in
Business planning is a core activity for any professionally run business. If handled well, it should result in a comprehensive business plan that enables the company to operate both efficiently and effectively. However, it is important to realize how the business plan in any company should relate to the overarching strategy. In this Insight on
Here at 2by2 we are often asked whether we can help perform a competitor benchmark and/or customer research. The competitor benchmarks are usually requested when executives want a better understanding of whether there is any white space in the market; that is, whether there are segments in the market with a less competitive situation. Customer
Carbon dioxide (CO2) emissions have been the subject of discussions for many years. Specifically, CO2 emissions are believed to have a significant negative impact on the environment we all share. In order to reduce the negative impact of the environment, a great deal of focus has been placed on energy sourcing; that is, the way
We have all heard of them, and some of us have even met one, but nobody really knows how to deal with them. Business rebels are present in most corporations today, yet few companies manage to leverage their full potential. At 2by2, we believe that business rebels can play an instrumental role in your strategy
Strategy is one of the most ambiguous terms in business today. At 2by2, we believe that strategy is one of the most important and powerful business concepts that you can leverage in order to secure continued profitable growth for your company. One of the key challenges with strategy is to think through the right approach
In order to even better understand how companies perceive strategy, 2by2 has launched a strategy survey that focuses specifically on trying to assess key aspects of the functional area of strategy. The 2by2 strategy survey report for 2012 has just been issued and is shared with all executives that have contributed with their perspectives in
It is commonly known that research and development (R&D) is of outmost important for many companies in several different industries, such as high-tech, telecom, healthcare etc. For companies in such industries the ability to excel in R&D may have a direct impact on the company’s competitive position in the market and consequently also have a
