While the common tradition is to send Season's Greetings with a nice looking postcard we have decided to do something slightly different at 2by2. Instead of sending you a postcard we have decided to donate money to a very special and important project. This year we are donating money to the Blue Earth Alliance (blueearth.org) to support them
Filip Lesniewski is joining the 2by2-team as of October. Filip most recently comes from Hennes & Mauritz, the Swedish multi-national retail-clothing company, where he has been based both in London and in Stockholm. Filip will join as a consultant and will bring wealth of experiences related to retailing; financial control and modeling as well as
2by2 is engaged in an exiting project called bumblewing. bumblewing offers the marketer a unique way to use social media and drive buzz. With unmatched reach, live data streams and powerful analytic capabilities, bumblewing will change the way marketers work with social media. bumblewing offers the blogger a whole new way to capitalize day-to-day work
2by2 follows the evolution of social media closely. Social media can be an extremely powerful tool that has the potential to substantially boost your success, if correctly leveraged. But it is also a tool that quickly can destroy your brand if less effectively used. In many of the strategy cases we are engaged in, social media
Jonas Tulldahl has recently been engaged as one of the speakers of Talarforum. Mr Tulldahl adds to the existing network of speakers at Talarforum specifically with his presentations around Strategy, Competitive advantage and Business Planning. About Talarforum Talarforum represents leading speakers covering many different topics and is currently present in Sweden, Norway, Finland, Denmark,
2by2 wishes you all a Merry Christmas and a Happy New Year. This year we have decided to make a donation to the Swedish Cancer Society!
2by2 is truly committed to helping company’s realize value through strategy. In order to further deepen our understanding of the functional area of strategy we are now launching a strategy survey. The survey aims to build a factbase around the perception of strategy in general and specifically how it is being leveraged in the business
In order to really ensure realizing value through strategy, 2by2 is from time-to-time engaged as a member of the board in some companies. To further foster and promote board work with different clients, 2by2 has joined as member of "Styrelseakademin" in Stockholm, an association for professional board members.
2by2 has through CEO Jonas Tulldahl been engaged as guest strategy lecture at the Royal Institute of Technology (KTH) in Stockholm. Mr Tulldahl is lecturing at the two years Masters Programme in Industrial Management in the course Strategy and Industrial Marketing.
2by2 wishes you all Happy Holidays!