For some reason, as soon as somebody is talking about strategy or just anything even remotely related to strategy, the game of chess is used as a metaphor. Players who want to win a game of chess clearly need to think hard; perhaps this fact has driven the adaptation of chess as a metaphor for

In the game of chess the players can easily survey the whole playing field; the chess board with its fixed number of 64 squares and with a mix of white and black pieces offers great transparency to anybody playing the game or to those only observing the game. In business the playing field is typically

In many ways, the Facebook phenomenon is best explained as a movement. The fact that the social network has been able to attract 500 million users since its founding in February 2004 is astounding. Facebook’s ability to connect and reconnect people is unquestionable; its ability to generate sound profits, however, might be worth further examination.

The game of chess always starts with a fixed set of resources where both players are given 16 pieces: one king, one queen, two rooks, two knights, two bishops, and eight pawns. Resources typically decrease as the game goes on and only way to increase resources is through pawn promotions. In business resources can vary

When playing chess, every new game starts from scratch. In business industries evolve constantly over time and few have had the opportunity to been in the industry from the beginning. __ The game of chess if one of the most common metaphors for strategy, at 2by2 we believe that chess is a pretty poor metaphor

The game of chess has very strict rules, e.g. for how you are allowed to move the pieces around on the board. In business there are no firm rules of the game; only few legal limitations that you might need to consider when making your move. __ The game of chess if one of the

The chess board is strictly defined and limited to eight columns and eight rows, in total 64 squares. In business the playing field is loosely defined and pretty much without limitations, every player defines the squares on their own. __ The game of chess if one of the most common metaphors for strategy, at 2by2

Apart from yourself there are no other stakeholders to consider in chess; in business you need to consider many other stakeholders: shareholders, customers, employees … __ The game of chess if one of the most common metaphors for strategy, at 2by2 we believe that chess is a pretty poor metaphor for strategy – as we

Number of players in chess is limited to 2, number of players in business is unlimited __ The game of chess if one of the most common metaphors for strategy, at 2by2 we believe that chess is a pretty poor metaphor for strategy - as we would like to define strategy. In a series of