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When playing chess, every new game starts from scratch. In business industries evolve constantly over time and few have had the opportunity to been in the industry from the beginning.

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The game of chess if one of the most common metaphors for strategy, at 2by2 we believe that chess is a pretty poor metaphor for strategy – as we would like to define strategy. In a series of posts, this will be explained

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About the Author:

Strategy advisor and CEO of 2by2 AB, reached on jonas.tulldahl@2by2.se

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