The game of chess has very strict rules, e.g. for how you are allowed to move the pieces around on the board. In business there are no firm rules of the game; only few legal limitations that you might need to consider when making your move.

The game of chess if one of the most common metaphors for strategy, at 2by2 we believe that chess is a pretty poor metaphor for strategy – as we would like to define strategy. In a series of posts, this will be explained