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The chess board is strictly defined and limited to eight columns and eight rows, in total 64 squares. In business the playing field is loosely defined and pretty much without limitations, every player defines the squares on their own.
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The game of chess if one of the most common metaphors for strategy, at 2by2 we believe that chess is a pretty poor metaphor for strategy – as we would like to define strategy. In a series of posts, this will be explained

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Strategy advisor and CEO of 2by2 AB, reached on jonas.tulldahl@2by2.se

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