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The importance of a business model for social media platforms

By now all of the major public social media platforms have reported their Q2 earning figures. They have grown from small start-up companies to significant companies so it is extra interesting to compare them and see how they stack up. We have specifically looked at Facebook (FB), Twitter (TWTR) and LinkedIn (LNKD). All

The lost opportunity of strategy

In order to really try to understand the functional area of strategy we run a online survey targeted towards business executives. Based on the responses on this survey we can draw some conclusions on the executives own perspective on strategy; which we believe is really interesting and provide good insights. We have previously published a

Companies missing the business model opportunity

In earlier articles we have described the basic fundamentals of a business strategy. The absolute minimum, we said, is that the strategy contains description of, and gives clarity on, four different dimensions. First of all the strategy should give clarity on the offerings, hence what is the company actually bringing to the market. The second