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Insight on Strategy: Strategy framework

At 2by2, our primary focus is strategy development, assessment and realization; this has been our core since 2by2 was founded in 2010. One thing we realized early on was that the definition of strategy as a business practice is very ambiguous; every executive basically has their own definition. From the start, we have published Insights

The lost opportunity of strategy

In order to really try to understand the functional area of strategy we run a online survey targeted towards business executives. Based on the responses on this survey we can draw some conclusions on the executives own perspective on strategy; which we believe is really interesting and provide good insights. We have previously published a

Insight on Strategy: Strategy realization

The result of a well-articulated strategy should be visible in your company’s balance sheet and/or income statement. A strategy that does not result in concrete business results is useless. This philosophy is what we are referring to when we talk about value through strategy – concrete value delivered through a clearly articulated strategy. However, in

Insight on Strategy: Business Planning

Business planning is a core activity for any professionally run business. If handled well, it should result in a comprehensive business plan that enables the company to operate both efficiently and effectively. However, it is important to realize how the business plan in any company should relate to the overarching strategy. In this Insight on

Competitor benchmarks and customer research

Here at 2by2 we are often asked whether we can help perform a competitor benchmark and/or customer research. The competitor benchmarks are usually requested when executives want a better understanding of whether there is any white space in the market; that is, whether there are segments in the market with a less competitive situation. Customer