As we are now approaching Christmas and the News Years celebration we at 2by2 would like to extend our Season's Greetings. It has been a truly existing year which has given as an opportunity to be part of several very interesting strategy efforts. Instead of sending you a post card with our Season's Greetings, we
The result of a well-articulated strategy should be visible in your company’s balance sheet and/or income statement. A strategy that does not result in concrete business results is useless. This philosophy is what we are referring to when we talk about value through strategy – concrete value delivered through a clearly articulated strategy. However, in
Business planning is a core activity for any professionally run business. If handled well, it should result in a comprehensive business plan that enables the company to operate both efficiently and effectively. However, it is important to realize how the business plan in any company should relate to the overarching strategy. In this Insight on
2by2.se recently got a completely new look when the site was re-launched, close to three years after its initial launch. The new site focused clearly around presenting the insights that are published by 2by2 on a regular basis. In addition, information about the company and news will be made available. One of the key features
Here at 2by2 we are often asked whether we can help perform a competitor benchmark and/or customer research. The competitor benchmarks are usually requested when executives want a better understanding of whether there is any white space in the market; that is, whether there are segments in the market with a less competitive situation. Customer
Carbon dioxide (CO2) emissions have been the subject of discussions for many years. Specifically, CO2 emissions are believed to have a significant negative impact on the environment we all share. In order to reduce the negative impact of the environment, a great deal of focus has been placed on energy sourcing; that is, the way
We have all heard of them, and some of us have even met one, but nobody really knows how to deal with them. Business rebels are present in most corporations today, yet few companies manage to leverage their full potential. At 2by2, we believe that business rebels can play an instrumental role in your strategy
Strategy is one of the most ambiguous terms in business today. At 2by2, we believe that strategy is one of the most important and powerful business concepts that you can leverage in order to secure continued profitable growth for your company. One of the key challenges with strategy is to think through the right approach
2by2 publish insights on strategy on a regular basis. Through the Insights on strategy publication, we attempt to share perspective relevant to the functional area of strategy, be it perspectives on how to develop strategy in the best way or actual perspective on strategic choices. Insights on strategy is is distributed electronically via 2by2.se and
While the common tradition is to send Season's Greetings with a nice looking postcard we have decided to do something slightly different at 2by2. Instead of sending you a postcard we have decided to donate money to a very special and important project. This year we are donating money to the Blue Earth Alliance (blueearth.org) to support them
